Asmr吃播是什么

看吃播是为了减肥？解馋？听声音助眠？ @曼食慢语 @灰子 @悦跑圈 @豆果美食 @田吉顺 @下厨房 @不睡觉假扮王祖贤 @毛毛雨

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看吃播有几年了 最早看木下 一个人在家里吃各种东西 长相甜美 吃的超级多 最开始有种猎奇的成分在 后来看了日本的那些安吉拉那些 有几个人一起做节目也有大胃王比赛 当作综艺来看～后来开始看韩国奔驰哥宽粉姐几个还有中国的密子君甄能吃朵一几个人～偶尔也会看快手土味吃播 真的能躺床上看十多个小时不停的 看的最凶的那阵子是压力特别大的一段日子 貌似真的能一定程度缓解压力 后来才开始有的ASMR 不过还没有特别能get那个点 那声音反正对我来说没什么特别的还会觉得吵

ASMR 是一个用于描述感知的新词，ASMR视频在国内外的社交网络平台有着数量庞大的狂热追随者。当韩国吃播（Mukbang）进入大众视野，一些吃播视频制作者为了吸引更多关注，并通过点击来获得收入，往往将他们的视频标记为ASMR。但二者有着本质区别。

Screenshot: FT. COM

Autonomous sensory meridian response (ASMR) is an experience characterized by a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine.

ASMR triggers range from crunchy sounds, such as biscuits being eaten or bubble wrap being popped, to soft, swishy sounds, like whispering or fabrics being folded. Visual cues are usually to do with seeing a task, often a personal one, being performed or explained carefully, such as getting a haircut or being cooked a meal. Wearing headphones means you hear the videos binaurally, whichintensifiesthe sensation by making the experience feel three-dimensional.

可以触发ASMR的声音范围很广，从饼干被吃掉或气泡包装膜被捏爆时发出的嘎吱嘎吱的声音，到耳语或织物被折叠时发出的轻柔的窸窸窣窣的声音。视觉线索往往与看着一项任务（通常是个人的任务）被认真执行或解释有关，如理发或者做饭。戴上耳机意味着你可以用双耳听视频，这会让你的体验更有立体感，从而增强这种感觉。

①intensify [ɪn'tɛnsɪfaɪ] vi. 增强，强化；变激烈；vt. 使加强，使强化；使变激烈

例句：Therefore, it can intensify quality education to students. 它能够强化对学生的全面素质教育。

Screenshot: FT. COM

ASMR was first described in 2010 but the first intentionally triggering YouTube video was made in the UK and posted in 2009. It is such a new discovery, and so relatively unresearched, that no one knows what proportion of the population experiences it or even why they do, but there are a lot of us: ASMR is currently the fifth most-searched term on YouTube in the US, and the eighth in the world (according to analysis by web research company Ahrefs published in February).

ASMR在2010年首次被描述，但第一个有意触发的YouTube视频是在英国制作的，并于2009年发布。这是一个新发现，并且相对少有人研究，以致于没人知道有多少比例的人曾体验过它，甚至他们为什么会有这种体验，但他们确实是我们中的很多人：ASMR目前是美国YouTube上第五大、以及世界上第八大的搜索词条 (根据网络研究公司Ahrefs在2月发表的分析)。

Most people who experience ASMR have been aware of it since childhood. As well as the scalp tingles, ASMR is followed by a deep, joyful, almost meditative state of relaxation, and many ASMR followers use trigger videos to fall asleep or to alleviateanxiety and depression.

大多数经历过ASMR的人从小就意识到它了。除了头皮发麻，ASMR还伴随着一种深沉、愉悦、几近于冥想的放松状态，许多ASMR的追随者借助触发视频入睡或缓解焦虑和抑郁。

②alleviate[ə'livɪ'eɪt] vt. 减轻，缓和

例句：Nowadays, a great deal can be done to alleviate back pain. 如今，很多方法可以被用来减轻背部疼痛。

Screenshot: FT. COM

贰

什么是 Mukbang？

Mukbangis a mashup of two Korean words: “eating” (meokneun) and “broadcast” (bangsong). Starting in South Korea, mukbang is a livestream of a host who binge-eats large quantities of food as they talk to their audience.

“Mukbang”是两个韩语单词的合成词:“吃”(meokneun)和“播放”(bangsong)。起源于韩国的“吃播”是一种直播节目，主持人在与观众交谈时狼吞虎咽地吃下大量食物。

③Mukbang 直播吃饭；吃播

During a mukbang broadcast, hosts converse with viewers and express their pleasure, giving the impression that they are eating together—creating a social atmosphere very important to eating in Korean culture and which may help explain the popularity of mukbang in an age of digital isolation and social media. Other people may watch mukbang to vicariouslyenjoy food the viewer might not be able to enjoy themselves, for example due to dieting.

在吃播的过程中，主持人与观众交谈，表达他们的快乐，给人一种他们在一起吃饭的印象——创造了一种对韩国饮食文化非常重要的社交氛围，这可能有助于解释在数字隔离和社交媒体的时代吃播流行的原因。其他人可能会通过看吃播来间接享受食物，观众可能无法自己享受，比如当他们正在节食。

④vicariously [vaɪ'kɛrɪəsli] adv. 代理地，担任代理者地；间接感受到地

例句：They do a lot of living vicariously, and this is one manifestation of that. 他们做很多事间接地代替孩子生活，这就是变现之一。

Mukbang is sometimes criticized for the health risks and conspicuousconsumption associated with the practice’s binge-eating.

吃播有时因与暴饮暴食相关的健康风险和炫耀性消费而被批评。

⑤conspicuous consumption炫耀性消费；摆阔，挥霍

叁

ASMR 是一种体验

There is some overlapbetween “mukbang” videos and ASMR. Mukbang is a popular video trend. Its popularity has led some videomakers to tag their videos as ASMR, as they fish for revenue-generating clicks.

“吃播”视频和ASMR有一些重叠之处。吃播是一种流行的视频潮流。它的流行使得一些视频制作者将他们的视频标记为ASMR，因为他们希望通过点击来获得收入。

⑥overlap ['ovəlæp] n. 重叠；重复；vi. 部分重叠；部分的同时发生；vt. 与…重叠；与…同时发生

例句：There are others, of course, and some of the fields overlap . 当然， 也有其他的一些因素，某些领域是重复的。

ASMR is the experience, and it doesn’t have to come from a video. When mukbang videos became popular, they started using ASMR as a tag, but it’s not ASMR because they do everything quickly and loudly. There is an ASMR trigger in food and eating, but it’s so subtle, and often it’s about unwrapping food, with the chewing part right at the back.

ASMR是一种体验，它不一定来自视频。当吃播视频开始流行时，他们开始使用ASMR作为标签，但这并不是ASMR，因为他们做任何事情都很快，而且声音很大。在食物和进食中都有ASMR触发，但它是如此微妙，通常是关于打开食物的包装，咀嚼部分就只在后面。

阅读原文”，看英国《金融时报》的 Alexander Gilmour 与YouTube艺术家 Whispers Red 和美食家 Rebecca Seal 如何玩转ASMR视频。

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